T.1.1.ACreate a public awareness campaign around sustainable transportation options including electric vehicle incentives and shifting attitudes around public transit.

Transportation choices are influenced as much by awareness and perception as by infrastructure. This action creates a public awareness campaign that highlights sustainable transportation options, including EV incentives, and helps shift attitudes about public transit and other low-carbon modes. Effective campaigns make options visible, reduce misinformation, and connect residents with resources that lower the cost and friction of changing travel behavior. Success looks like increased knowledge of EV and transit options, higher utilization of existing programs and services, and gradual reductions in single-occupancy vehicle reliance as sustainable choices become easier and more normalized.